Permanent Hair Dye

Premium permanent hair color cream that works with GK Hair Keratin treatments for salon-quality results. Delivers even coverage, long-lasting shade, and a shiny finish, with fruit oil to nourish and protect during coloring.

L'oreal technique HiColor Blonde HiLights delivers salon-grade blonde highlights on dark hair with bold, lasting color. No pre-lightening required, no-drip crème provides mess-free application, while fade-resistant formula preserves vibrancy and natural-looking depth between touch-ups.

Transforms with a rich, long-lasting shade from root to tip while delivering vibrant, even coverage. Nourishing formula protects during coloring, keeping hair soft and manageable with a creamy texture for precise blending and a radiant, shiny finish.

Achieve a salon-ready blue-black shade with a glossy, even finish. This long-lasting colour resists fading, with a gentle, easy-application formula and a nourishing conditioning base to protect and soften hair while delivering uniform, depthful results and reliable grey coverage.

Experience long-lasting, luminous colour that stays vibrant for weeks. Direct from the salon with the latest on-trend shades for a fashionable finish. Built-in hi-shine elixir for a radiant gloss and a colour-extending conditioner to maintain tone between dyeing sessions.

Experience vibrant, younger-looking color with every wash. This ammonia-free 3-in-1 formula colors, cleanses, and conditions while nourishing with natural botanicals. Easy at-home use, covers grays in minutes, suitable for all hair types and genders, with long-lasting shade options.

Experience a rich, natural-looking burgundy shade that enhances your natural color. Easy at-home coloring with long-lasting, fade-resistant tones. Offers 100% grey coverage for a seamless finish, plus conditioning care for healthy, glossy hair, with a pleasant fragrance.